Why Don’t Manila Restos/Bars Serve Ice Cold Beer?

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As I sit here in the resto bar waiting for my friends to arrive, I remember my Manila-based ilonggo friends complaining that Manila resto bars don’t serve ice cold beer. Granted that the hotels serve beer at 10 or 20 times the cost, the beer should be cold at the very least. Some Manila-based restos serve Beer Below Zero or BBZ and there is a listing in the internet. Unfortunately, the only resto I recognize on the list is Grilla and I don’t really go there. Oh, I nearly forgot that the Manila Polo Club serves BBZ. It’s not on the BBZ list but I always recommend it to my five-thirsty friends.

Why the big fuss? Because outside of the National Capitol Region or NCR, Region 6 of which Negros is a part of, is the next biggest beer market. So big that San Miguel had to put up a brewery in Bacolod. In Bacolod and Silay, we drink beer and we like it ice cold! Lukewarm or cool beer will not cut it. Beer must be cold…BBZ cold! Even if the drinking places have no BBZ freezers, some bar owners have their own unique style of keeping beers cold. Bar owners know if the beer isn’t cold, the patrons will complain and not return.

In the 90s I learned that Negrenses don’t like to drink beer with ice unlike their Manila counterparts. They would rather drink warm beer than take it with ice. That’s just the way it is. I however, cannot take warm beer and I have no qualms drinking beer with ice. Whenever my Negrense friends see me drinking beer with ice they would call me “Alog” which I didn’t really mind but later on I found out this comment wasn’t really a compliment. I thought “Alog” was short for “Kalog” of which I am, but it really meant “Tagalog”.

So why don’t Manila restos and bars serve ice cold beer? Beats me! No problem with electricity and such places are open early enough to make the beer ice cold. Maybe not enough freezer space? I sure hope it’s not because the restos don’t want to spend a little extra. Ice cold beer is a huge come-on and can be used as a marketing tool. With all the grilles and bars serving nearly the same food in the metropolis, wouldn’t you go to the place where the beer is coldest?

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